Clube de Criação
50 Anos
To celebrate the Clube de Criação's 50th anniversary, we were invited to develop the festival's creative concept.
The resulting campaign, "Um Eterno Estica e Puxa" (An Eternal Tug-of-War), was built on the core idea: "50 years doing everything to stay current."
This concept drew an ironic parallel between the advertising industry's relentless pursuit of relevance and the public's current obsession with aesthetic procedures. The campaign's high-impact visual execution translated this reflection by featuring people with exaggerated cosmetic enhancements, prompting the market to consider the ongoing effort required to remain vital and contemporary.
