Heinz
Spooky Ingredients
Heinz Tomato Ketchup is made using only ingredients of natural origin, while other brands put some hair-raising stuff in their products.
So, on Halloween 2022, we teamed up with artist Jun Ioneda to create a horror short film starring those scary ingredients found in other brands of ketchup and played it in movie theaters where fans were gifted with exclusive cups and popcorn buckets.
Recognition: D&AD, Cannes Lions, Latin American Design Awards, Brazilian Creative Club
