Betano
Don't Go Loco
Washington Sebastián Abreu Gallo is a retired Uruguayan striker, legendary for his fearless panenkas and unpredictable style — which earned him the nickname “El Loco.” So, in this responsible gambling campaign, we flipped the script and turned him into “El Responsável,” with the tagline Don't Go Loco.
It all started when Loco casually mentioned in a real interview that he was thinking about playing again. The news took off — fans and media went wild — until we revealed it was all part of the campaign. In the film, he announces his return… but this time, to play responsibly. Because if even Loco knows when not to go loco, so should you.
